Welcome to Bekhoj, a celebration of Indian cultural heritage that traces its roots back to the very essence of India's rich history. It all began with a vision to preserve and promote the diverse tapestry of India's traditions, arts, and crafts.

Our journey is a tribute to the soul of this beautiful country, where every thread of tradition weaves together a colourful narrative that echoes through generations.

Inspiration struck our founder, during her travelling & wish to experience the cultural heritage of India. As she strolled through the narrow lanes, She was captivated by the vibrancy and artistry of the local artisans, who were painstakingly creating exquisite handcrafted goods. Witnessing the passion and skill of these talented artisans, She was struck by a profound realisation – the need to preserve these age-old crafts and traditions for future generations Identity & need of genuine online platform specific for the Handmade where people can experience authentic products by one click by sitting at home.

In 2022, Bekhoj was born with a vision to provide a platform for these artisans to showcase their talents to the world while ensuring fair compensation for their craftsmanship. Our brand's name, "Bekhoj," itself embodies the spirit of our journey, which translates to "rediscover" in Hindi. Through Bekhoj, we endeavour to rediscover the untold stories of India's cultural heritage and bring them to the forefront of contemporary living.

Belief :

At Bekhoj, we believe in the philosophy of sustainable craftsmanship.

Commitment:

Our commitment to eco-friendly practices and ethical sourcing is deeply ingrained in our core values. By collaborating with local artisans, we aim to support and uplift their communities, preserving traditional skills that are otherwise at risk of fading away in the fast-paced modern world.

Unlocking India's Timeless Treasures:

Our product range is a melange of timeless elegance and contemporary designs.

From intricately handwoven textiles and apparel to handcrafted jewellery, every piece is a masterpiece that reflects the essence of India's diverse cultural heritage. Each product carries the imprints of the artisans' dedication and love for their craft, making it a symbol of not just creativity but also a way of life.

People Empowerment:

We believe in giving back to the community that has been the wellspring of our inspiration and success.

Bekhoj: Illuminating India's Heritage on the Global Stage

As we journey forward, we remain devoted to our vision of rekindling the appreciation for India's cultural heritage across the globe. Through our online platform, we aspire to make these exquisite creations accessible to discerning patrons who share our passion for authenticity and cultural richness.

Let's Unite for Cultural Pride -

Join us on this enchanting voyage as we continue to rediscover the magic of India's cultural heritage.

Together, we'll create a tapestry of traditions, bridging the past and the present, for a more harmonious and inclusive world.

Thank you for being a part of the BEKHOJ Community.

Our Heritage - Our Pride - Our Future

With Love and Gratitude,
The Bekhoj Team